Speakers: Scott Keffer

Year: 2011

In today's marketplace, it is absolutely critical to attract the affluent in the fastest way possible and still maintain your ethics and integrity. To rise above the competition, as an advisor to the affluent, you must be crystal clear about three things: who your ideal prospect is, what you want prospects to think about you and how you are going to meet them. This session will examine each of these three areas in depth, along with the practical obstacles to creating credibility, visibility and authority. You will learn practical steps you can take immediately to position yourself to attract the affluent.