Speakers: Chuck Hollander

Year: 2019

One thing is certain. No matter how well planned your business strategy may be, or how appealing your product portfolio may appear, it’s the effectiveness of your sales conversations that determines whether or not your firm meets its revenue forecasts. In today’s selling environment, increased competition, complexity and commoditization are having an unprecedented impact on your ability to gain the attention of and motivate today’s client to take action. Participants will learn: There is a point in time in every sales cycle where the probability of a successful engagement is at its absolute highest— learn how to identify and position for it. How a single adjustment to your sales process can have a greater and more immediate impact on business growth than any other alternative activity. Learn an easy to implement advice delivery system that creates urgency, avoids client procrastination and differentiates your firm even while the competition is touting similar offerings.