Rethinking Your Sales Process...For The Ultimate Competitive Advantage

Speakers: Chuck Hollander

Year: 2016



One thing is certain. No matter how well planned your business strategy may be, or how appealing your product portfolio may appear, it's the effectiveness of your sales conversations that determines whether or not your firm meets its revenue forecasts. In today's selling environment, increased competition, complexity and commoditization are having an unprecedented impact on your ability to gain the attention of and motivate today's client to take action. Consider the hidden costs of these statistics:• 40% of all initial sales conversations stall by the second or third meeting• 35% of qualified selling opportunities are lost to procrastination or "no action"-more than is lost to the competition!Most affluent clients can't tell the difference between one "professional advisor" and the next. On top of that, it's assumed that all professional advisors can do the same and deliver the same products and/or services. Add in the fact that client solutions are more sophisticated and more complex than ever before - it's no wonder why most sales presentations are leading to unprecedented levels of client procrastination and stalled deals. The costs are high when your sales process is out of date.Participants will learn:• There Is A Point In Time In Every Sales Cycle Where The Probability Of A Successful Engagement Is At Its Absolute Highest- Learn How To Identify And Position For It.• How A Single Adjustment To Your Sales Process Can Have A Greater And More Immediate Impact On Business Growth Than Any Other Alternative Activity.• Learn An Easy To Implement Advice Delivery System That Creates Urgency, Avoids Client Procrastination And Differentiates Your Firm Even While The Competition Is Touting Similar Offerings.

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